The ITA Brand was launched by sister design duo Bita and Rouzita Vahhabaghai with the goal of combining their backgrounds in Graphic Design and Architecture to create a multidisciplinary design house. Their work has included new homes, interiors, hotel suites, furniture, fashion accessories and home product design. Bita and Rouzita have regularly been touted in the media for their cutting edge designs and unique personal styles. Also known as the "ITA sisters," the moniker has carried over to their design house and their premier ITA Collection, a lifestyle brand of luxury products. Under the ITA umbrella, the sisters introduced an array of timeless pieces with an emphasis on their Persian heritage, craftsmanship and extraordinary detail. Their new line of painstakingly fabricated handbags embodies this philosophy in which they masterfully weave metals with leather to create 'A New Exotic', fabric that evokes the brilliance and shimmer of jewels.
"...the ita sisters are an ambitious duo, and while they have already changed certain corners of the city, there's no telling what's in store." Capitol File Magazine