ITA was launched by Brooklyn based sister designers, Bita and Rouzita Vahhabaghai, with the goal of merging their backgrounds in architecture, graphic design, and fashion into a multidisciplinary design house. Having celebrated success for over a decade, their work has included new homes, interiors, hotel suites, furniture, fashion accessories, and home product designs. Also known as the “ITA sisters,” the moniker has carried over to their design house and their premier ITA Collection, a lifestyle brand of luxury products. Bita and Rouzita create objects that elevate above fashion and trends to meet the challenge of achieving timeless designs.

Under the ITA Umbrella, is an array of award-winning timeless handbags and accessories that introduced their patented fabric to the luxury fashion market in 2012. Within the first year of their launch, ITA Collection was already sharing shelf space with exclusive luxury brands and garnered numerous press and accolades from renowned icons in the industry as well as a celebrity clientele. Bita and Rouzita won the top prize for the Design Entrepreneurs NYC Program by the Fashion Institute of Technology and the New York City Economic Development Corporation. They were also recognized and awarded by the prestigious InStyle Magazine Independent Handbag Designer Award selected from over 1,000 global entrants and judged by some of the industry’s renowned experts including the Council of Fashion Designers of America. Extending beyond the US, ITA fashion accessories garnered international attention, with sales reaching Canada, South America, Europe, Asia and the Middle East and stockists including Saks Fifth Avenue, Neiman Marcus, and Harvey Nichols.

Coming full circle, Bita and Rouzita are now introducing their ITA Surfaces Collection, which translates their coveted signature weaves into nature inspired wall coverings, screens, furniture, lighting and home accessories. 

      

Founders, Rouzita & Bita Vahhabaghai